Enough power to get rid of plaque, not so much it damages gums. Sonic pulse technology - 25,000 brush strokes per minute.
Gentle on Your Gums
Dental experts recommend having a softer brush to prevent damage to teeth and gums. Our brushes are designed with this in mind.
Brush for the Right Time
The average person only brushes for 90 seconds vs the recommended 2 minutes. Our 2 minute time keeps you on track with pulses every 30 seconds.
Our toothpaste is formulated working with dental professionals to give an optimum all-round clean: protecting your enamel, reducing sensitivity and restoring the natural whiteness of your teeth. No fancy gimmicks here just great ingredients from natural sources. It provides all the benefits a great toothpaste should with no hidden nasties. Did we mention its also Vegan Friendly and Cruelty Free!