Our toothpaste is formulated working with dental professionals to give an optimum all-round clean: protecting your enamel, reducing sensitivity and restoring the natural whiteness of your teeth. No fancy gimmicks here just great ingredients from natural sources. It provides all the benefits a great toothpaste should with no hidden nasties. Did we mention its also Vegan Friendly and Cruelty Free!
Designed to restore the natural whiteness of your teeth. No fake quick trick wins here, use our toothpaste as part of your daily routine and let the hydrated silica get to work making your teeth sparkle.
We Love Fluoride
Fluoride can get a bad rep but it’s a perfectly safe and amazingly effective naturally occurring ingredient, scientifically proven to prevent tooth decay. Our dental professionals would never recommend a toothpaste which doesn’t contain fluoride as this is one of the most important ingredients within toothpaste and the first thing they look for. Our toothpaste contains the recommended 1450ppm.
Better for the Environment
Our new toothpaste isn't just great for your teeth, it's better for the environment too.
Our new tubes, unlike many in the world, are made from fully recyclable HDPE. This means they can be disposed of with your everyday plastic recycling. Now that’s worth smiling about.
Customer ReviewsWrite a review
I love this toothpaste, so much better than any others for me due to the freshness with no horrible aftertaste/slimey coating!!
My go to toothpaste from now on!!
Never have my teeth felt better. Love the design and also obsessed with the toothpaste itself.