Stain Removal

Reduce Sensitivity

Strengthen Enamel

Fresh Breath

All Rounder

Our toothpaste is formulated by dental professionals to give an optimum all-round clean protecting your enamel, reducing sensitivity and restoring the natural whiteness of your teeth. No fancy gimmicks here just great ingredients from natural sources, it provides all the benefits a great toothpaste should with no hidden nasty’s. Did we mention its also Vegan Friendly and Cruelty Free!

Pearly Whites

Designed to restore the natural whiteness of your teeth. No fake quick trick wins here use our toothpaste as part of your daily routine and let the hydrated silica get to work making your teeth sparkle.

We Love Fluoride

Fluoride can get a bad rep but it’s a perfectly safe and amazingly effective naturally occurring ingredient, which is scientifically proven to prevent tooth decay. Our dental professionals would never recommend a toothpaste which doesn’t contain fluoride as this is one of the most important ingredients within toothpaste and the first thing they look for. Our toothpaste contains the recommended 1400ppm.

Perfect Power

Enough power to get rid of plaque, not so much it damages gums. Sonic pulse technology - 25,000 brush strokes per minute.

Gentle on Your Gums

Dental experts recommend having a softer brush to prevent damage to teeth and gums. Our brushes are designed with this in mind.

Brush for the Right Time

The average person only brushes for 90 seconds vs the recommended 2 minutes. Our 2 minute time keeps you on track with pulses every 30 seconds.