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Welcome to National Smile Month 2025

From 12 May to 12 June, the UK celebrates National Smile Month 2025, championing preventive oral care and good dental habits as a key part of everyday wellbeing. Everyone deserves the confidence of healthy teeth and fresh breath,  yet two in three UK adults still have visible plaque, one in four do not brush twice daily, and 39% haven't visited a dentist in two years (Oral Health Foundation, 2024).

At Ordo, we believe meaningful change starts small. Here are simple, practical steps and professional advice you can take right now for a healthier, happier smile.

Your mouth matters: beyond a better smile

Your mouth is the gateway to your body. Neglecting oral hygiene can increase risks like heart disease, diabetes, and inflammation (British Heart Foundation, 2023). Simple habits such as brushing regularly, cleaning between teeth, and mindful eating don't just promote a healthy smile, they actively support better overall oral health and self-confidence.

The two golden rules of oral care

At Ordo, we believe good oral care should be effortlessly simple. Just follow these two important rules each day:

These straightforward steps are the foundation of great oral hygiene, helping you protect your teeth and gums every day by removing plaque thoroughly, maximising fluoride effectiveness, strengthening your enamel, and protecting your teeth from decay (British Dental Association, 2023).

Four daily wins for a healthier smile

Small daily actions lead to significant, lasting results. Try these four easy wins to quickly level up your oral care routine and enjoy a noticeably healthier smile every day.

  • Freshen your tongue: Scrape your tongue briefly each morning to instantly boost fresh breath.

  • Snack smarter: Swap sugary treats for tooth-friendly snacks like cheese, nuts, or crunchy vegetables that naturally stimulate saliva, protecting your teeth.

  • Hydrate more: Drinking plain water frequently rinses away harmful acids and helps maintain fresh breath throughout the day.

  • Schedule check-ups: Regular dental visits spot minor issues early, saving you from greater discomfort and expense later.

Healthy habits don't have to be hard. By incorporating these quick wins into your daily routine, you're actively improving your overall oral health. 

Three common oral care mistakes (and easy fixes)

Even diligent brushers sometimes slip into habits that unknowingly harm their oral hygiene. Here are three common pitfalls and quick ways to avoid them:

  • Brushing too hard: Excessive pressure can erode enamel and lead to gum recession. Instead, use gentle pressure and let your electric toothbrush handle the effort.

  • Rinsing immediately after brushing: Wait at least 30 minutes after brushing before rinsing or drinking, so fluoride stays active and strengthens your teeth.

  • Using worn-out brushes: Swap your toothbrush head every three months to ensure effective plaque removal and healthier gums.

Small tweaks make a big difference. By addressing these common mistakes, you're one step closer to maintaining a brighter, healthier smile. 

Tools that make good oral care effortless

Ordo makes better oral hygiene easy with well designed, effective oral care tools.

  • Ordo Sonic+ Electric Toothbrush: Designed with dentists, it delivers a deep, refreshing clean through four tailored brushing modes. With a built-in two-minute timer and 30-second pacer, it supports a consistent, thorough routine every time. 

  • Ordo Hydro Sonic Water Flosser: Powerful-yet-gentle water pressure to cleans between teeth and around the gumline. Ideal for reaching spots brushing can miss, the Hydro Sonic is perfect for a fresher mouth and healthier-feeling gums.

Expert advice: building lasting habits

Better oral care doesn't happen overnight; it starts with small changes done consistently. The good news? Behavioural science shows that with the right cues and mindset, building healthy habits can feel surprisingly easy (Clear, 2018).

Here are two simple, effective strategies to make brushing and flossing stick:

  1. Anchor to an existing habit: Pair your oral care with something you already do, such as brushing after your morning coffee, or flossing before your evening skincare. Linking behaviours helps them slot naturally into your day.

  2. Make progress visible: Use a habit-tracking app or even a sticky note on the mirror to stay consistent. Visual reminders reinforce your routine until it becomes automatic.

Your 30-day smile challenge

Throughout National Smile Month, we're challenging you to make small changes that stick. Lasting change starts with daily wins, and Ordo’s 30-day smile challenge gives you a simple plan to build healthier habits, week by week. 

Whether you’re starting fresh or refining your routine, this is your chance to reset your habits, elevate your routine, and enjoy a better smile day by day.

  • Week 1 - Foundation

Nail the two-minute, twice-daily brush and nightly interdental clean.

  • Week 2 - Refinement

Add tongue scraping; swap one sugary snack daily for a tooth-friendly option.

  • Week 3 - Consistency

Track your progress; celebrate streaks with stickers or selfies.

  • Week 4 - Celebration

Book (or attend) your dental check-up and share your success using #SmileMonth.

Public pledges boost accountability and inspire others. Imagine the ripple effect if each of us motivated just one person to take better care of their smile.

Frequently asked questions

Does an electric toothbrush really outperform a manual one?

Yes. Sonic brushes remove more plaque with less effort, especially when used with built-in timers and pacers to ensure a dentist-approved clean. They support better technique and help you stay consistent, and consistency leads to results.

Water flosser or string floss - which is better?

Both are effective, but water flossers offer a gentler, deeper clean, especially for sensitive gums, braces, or implants. Many people find them more enjoyable to use, so they floss more often and more effectively.

Is mouthwash really necessary?

Not always. A fluoride mouthwash can help if you're at higher risk of decay, but timing matters. Wait at least 30 minutes after brushing so you don't rinse away the toothpaste's fluoride.

The takeaway

National Smile Month is all about celebrating the power of prevention, because a healthy smile starts with small daily actions. Brushing well, cleaning between teeth, snacking mindfully, drinking water, and visiting the dentist regularly don't just protect your mouth, they protect your overall health and your confidence.

At Ordo, we believe that when good dental habits are easy, they stick. This Smile Month, commit to a few simple wins and share your progress with #SmileMonth to inspire others to do the same.




REFERENCES

National Smile Month 2025 - https://www.dentalhealth.org/national-smile-month

British Dental Association (2023) Oral Health Advice. Available at: www.bda.org/oral-health-advice (Accessed: 9 May 2025).

British Heart Foundation (2023) Oral Health and Heart Disease. Available at: www.bhf.org.uk/oral-health-heart-disease (Accessed: 10 May 2025).

Oral Health Foundation (2024) UK Adult Dental Health Survey. Available at: www.dentalhealth.org/ukhds2024 (Accessed: 11 May 2025).